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What drives commerce and customer loyalty? The last mile.

Retailers that fail to deliver a seamless experience lose sales and loyalty. In fact, 75% of retailers confirm last-mile delivery directly impacts total order value, customer retention, and, ultimately, profitability, according to Bringg research.

81%

of consumers increase spend to meet free shipping thresholds


FedEx, 2024

85%

of shoppers will not purchase from a retailer again after a single negative delivery experience.

DigitalCommerce360, 2023

75%

of customers spend more and are more loyal to brands with excellent last-mile experiences.

Forbes, 2023

The most challenging supply chain aspect? The last mile.

001

#1 last-mile challenge: Multi-carrier management.

77% of shippers say the last mile is the hardest supply chain function — citing multi-carrier management as the most challenging last-mile tactic. Others come down to profitability and visibility.

Source: Bringg, 2025

002

Multi-carrier management complicates consistency, pricing, and integrations.

The top three concerns retailers have when managing multiple 3PL partners: 

> Difficulty maintaining consistent customer experiences
> Pricing negotiations
> Challenges managing multiple carrier integrations

Source: Bringg, 2025

003

Despite these challenges, roughly 68% of retailers are increasing 3PL use.

And 64% are using more contractors.

Source: Bringg, 2025

004

Why do retailers increase 3PL usage? To regionalize carrier networks for shorter delivery.

Nearly half (48%) of retailers use 3PLs to regionalize fleets for shorter delivery times, especially with same-day delivery on the rise. Reason two: avoid owned-fleet investments.

Source: Bringg, 2025

 

What drives customer loss and abandoned carts? The last mile.

Last mile-related factors behind customer attrition-2 (1)
Causes of online cart abandonment-2 (1)

 

Where do retailers leaders invest? The last mile.

Meet evolving customer demands-3 (1)
Expand carrier relationships-3 (1)

 

Last-Mile Excellence Starts Here

Access exclusive retail and logistics insights. Learn how top retailers solve the most complex last-mile challenges—from ensuring excellent customer experiences to optimizing multi-carrier collaboration and operational efficiency.

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